Fiber Fresh – the world leader in advanced fibre nutrition for calves and horses


Fiber Fresh specialises in advanced fibre-based feeds that are palatable, safe, healthy and highly effective in satisfying the energy and nutrient demands of animals.

Fiber Fresh is a highly innovative, customer focussed, progressive family-owned multi-national company that has been supplying high quality forage feeds for many years.The company was established in 1985 by owners Michael and Mary Ellen Bell whose family has now been involved in agricultural production for almost 40 years. Having been instrumental in pioneering research and development into steam extraction of lucerne leaf protein concentrate (LPC), Michael recognised the extraordinary characteristics of the lucerne plant and its value as a forage feed. Familiar too with nutrient wastage resulting from the conventional drying processes involved in making hay and chaff, Michael dedicated the company to developing a process to harvest and preserve moist, fresh lucerne. Over time, further techniques to preserve and store the end-product for maximum retention of its original nutritional value led to the development of our unique, proprietary process: Controlled Fermentation™. This process has enabled Fiber Fresh to produce a high energy, moist lucerne forage feed that has since been trialled and registered as HNF® (High Nutritional Fiber).

Fiber Fresh places great importance on research and maintains an extensive Research and Product Development programme co-funded together with the New Zealand Government agency, Callaghan Innovation.

The company currently employs around 50 staff and exports from its New Zealand manufacturing base to a growing number of countries, including the USA, Singapore, Malaysia, Hong Kong, Macau, Korea and Japan. A wholly-owned subsidiary was established in Hokkaido, Japan in 2011.

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