Image: Samantha Mcintosh
Fiber Fresh is very pleased to announce the appointment of World Cup show jumping rider Samantha McIntosh and top New Zealand eventer Simon Gordon as ambassadors for Fiber Fresh. These two very talented riders will be foundation members of the newly established Team Fiber Fresh for the upcoming 2013 / 2014 season. Whilst Fiber Fresh sponsors and supports a large number of equestrian events and venues nationally, including an enormous grass-roots sponsorship programme, this will be the first time Fiber Fresh is actively partnering with individual riders.
This new initiative is a move to work more closely with New Zealand’s upper echelon equestrian performers, using their own personal experience of using Fiber Fresh feeds at the highest level. Their appointment will help communicate and educate horse owners and riders the importance of fibre, and more particularly the impact HNF® (High Nutritional Fiber) can have in their horse’s diet. Fiber Fresh prides itself on being the “World Leader in Fiber Nutrition”. Our mission is to prove through research and innovative product development, that our HNF® (High Nutritional Fiber) is the most important element in optimal animal health and performance. “The appointment of quality professionals to act as role models and genuinely support our brand and philosophy is viewed as a real asset to our company and they will both be a valuable extension to our team”, says Michael Bell – Managing Director of Fiber Fresh. “We are very excited to have the opportunity to support and work with Simon and Samantha this season and can’t wait to see them succeed in their respective disciplines this year” says Bell.
Both Simon and Samantha bring a high level of professionalism to Team Fiber Fresh and are strong advocates of the Fiber Fresh product range. Gordon says, “I have fed FiberProtect® for a number of years. Quality fibre is key to health and performance and there is nothing as effective as Fiber Fresh feeds. It is a product I trust and my horses love.” McIntosh is also a big fan of Fiber Fresh. “I choose FiberEzy® to ensure my horses’ health and well-being. I can always rely on Fiber Fresh feeds to keep my horses focussed whilst giving them sustained energy for a top performance. I am really excited about being part of Team Fiber Fresh and building a partnership with them”, McIntosh said. Both riders will commence their partnership with Fiber Fresh just in time for Equidays and will be joining the team on the trade stand during the event to help share the Fiber Fresh story. There will also be opportunities to win private lessons with Samantha and Simon at Equidays along with signed posters of the two star riders. ENDS For more information please contact: Kelly Stewart Marketing Manager – Equine Division Fiber Fresh Feeds Limited (in receivership, administrators appointed) Phone: 021 741 912 Email Kelly
