New Partnership in Key Markets for World Leader in Fiber Nutrition.

New Partnership in Key Markets for World Leader in Fiber Nutrition.

Fiber Fresh Feeds Limited (in receivership, administrators appointed) is very pleased to announce a new partnership that it has formed with the Hong Kong company MSB International Ltd.

The exclusive agreement with Morten Lok and Ben Tsui of MSB will see them act on behalf of Fiber Fresh Feeds as Agents in the markets of Hong Kong and Macau.

Fiber Fresh is a progressive family-owned multi-national business based in New Zealand. The company manufactures unique HNF® (high nutritional fiber), moist high energy, nutrient rich forage feeds for horses.

Fiber Fresh exports to the most prominent thoroughbred racing markets throughout South East Asia, has a wholly owned subsidiary in Japan and is a long-time supplier to the Hong Kong Jockey Club and the Macau Horse Racing Company.

Ian Pryor, General Manager – Equine Division at Fiber Fresh Feeds says the new agreement with MSB “will add to our existing service and give Fiber Fresh a continuous and dedicated presence in Hong Kong and Macau. We are confident that the closer attention Morten and Ben can give to trainers will improve the understanding of our product benefits and the support of our customers in these important markets”.

MSB International was created in 2012 to supply equine products to key markets in South China and the Asia region. The company is a registered supplier to the Hong Kong Jockey Club and Macau Horse Racing Company. MSB markets a very select group of products including the world-class range of concentrate feeds of the US company Hallway Feeds.

Director of MSB International, Morten Lok said of the agreement “We are delighted to have established this partnership with Fiber Fresh Feeds who with its advanced technology has developed a number of exceptional forage products. The products from Fiber Fresh are conceived to be fed alongside grain-based concentrate feeds and are the perfect addition to MSB’s existing product portfolio. MSB is focused on bringing premium products to its customers and we consider Fiber Fresh to produce the world’s best fibre nutrition for performance horses”.

The message the two companies would like to communicate to trainers, is that the HNF® feeds FiberProtect®, FiberEzy® and FiberMix® are all very high energy forage feeds. They are nutritionally superior in all respects to traditional dried forages such as oaten, wheaten and lucerne chaffs. Replacing these traditional forages in the feed bowl with a Fiber Fresh feed at 4kg – 6kg / horse / day will provide significant health and performance benefits.

To learn more about the many benefits of HNF® and the Fiber Fresh products you can contact Ian Pryor, or Morten Lok and Ben Tsui.