Shannon Galloway

Shannon Galloway has a well-rounded academic background, with a degree double majoring in English & History, and a Postgraduate Diploma in Strategic Management and Marketing. She also holds a Diploma in Direct Marketing, providing a solid foundation in both humanities, business management and marketing. Shannon was welcomed to the Fiber Fresh team in 2022 as our Sales & Marketing Manager.

Shannon developed her own business focussing on marketing and merchandising before securing roles as Marketing Manager at RD1 (Farmsource) and GM of Marketing & Strategy at PGG Wrightson. She also served on the Boards of both ESNZ, Eventing NZ, and is the current Secretary and Sponsorship Coordinator of Kihikihi Horse Trial.

Shannon began riding at nine years old through the Pony Club system and rode to level 5 Dressage. In 2001, she spent time in the UK and then secured a role in a show jumping yard in Japan, which helped her gain valuable international experience. Returning to New Zealand, she met her husband, was married in 2007 and together they raise two children just outside Hamilton.

Since then, Shannon has focused on eventing. Notable results include, winning the Tokyo Trophy in 2018 and 2019, the Picadilly Trophy in 2021. Since 2020 she has competed at 4* level, including Horse of the Year (HOY), National One and Three Day events. In 2024, she attended a handful of show jumping events and won the Anne Syme Memorial Trophy at Takapoto.

Shannon uses the complete range of Fiber Fresh products to cater to the needs of her horses throughout the season. Her preferred products include Fiber Protect and Fiber Active for her 1* - 4* horses, Fiber Ezy and Boost for young, growing horses, and Fiber Meadow for horses needing to maintain condition without additional energy. Shannon emphasizes the importance of high-quality fibre in her horses' diets to support general well-being and performance. She said "I love these products and can’t emphasise how important high-quality fibre in decent quantities is to support general well-being and especially performance. Too often people underestimate the value of fibre in their horse's diet."